EP 8 How Email Marketing Can Take You from Bad… to Nailing the Catalina Wine Mixer

How Email Marketing Can Take You from Bad… to Nailing the Catalina Wine Mixer

Email marketing—love it or hate it, it’s still one of the most powerful tools for growing a business. But let’s be real: most people are doing it all wrong—spamming inboxes, getting ghosted, and wondering why their messages never land.

In this episode of Beyond the Bottom Line, we’re cutting through the BS and breaking down what actually works in email marketing today. And who better to join the conversation than Laine Belcastro, the powerhouse behind LNB Digi Marketing.

We’re talking:

• The biggest email marketing mistakes killing your open rates
• Why a welcome series is the easiest (and most overlooked) way to win your audience
• How AI, automation, and personalization can work together—without making you sound like a robot
• Why networking and relationship-building still matter (yes, even in a digital world)

And because it wouldn’t be Beyond the Bottom Line without some movie references and laughs, we’re throwing in some Ferris Bueller, Tommy Boy, and Catalina Wine Mixer moments to keep it fun.

Listen now and learn how to stop being just another unopened email in someone’s inbox—because it’s time to level up your marketing game.

 

About Lanie Belcastro:

With nearly two decades of experience in email marketing and digital strategy, Lainey specializes in helping businesses transform their email campaigns into high-converting, automated systems that drive engagement and revenue. From platform audits to full-scale strategy development, she has worked with companies of all sizes to streamline their marketing efforts, optimize deliverability, and create messaging that resonates.

 

Lainey has spent years navigating the evolving landscape of email marketing—adapting to changing algorithms, privacy regulations, and shifting consumer behaviors. Her expertise lies in not just sending emails, but ensuring they get opened, read, and acted on.

 

If your email marketing isn’t delivering, LMB can help untangle the knots

 

LinkedIn: https://www.linkedin.com/in/lainemb/

Website: https://www.LMBDigiMarketing.com.
Marketing Audit: https://marketing.lmbdigimarketing.com/email-audit-request