Beyond The Bottom Line

The Ron Table Ep 1: Its not a TED Talk, It’s a table and you have a seat!

Introducing: THE RON TABLE — Episode 1 is officially live!
Where real people, real entrepreneurs, and real talk crash headfirst into unfiltered, unpolished, and sometimes uncomfortable honesty.
This isn’t just another podcast. It’s a table full of bold takes, hard truths, belly laughs, and brutally honest convos about business, leadership, startups, recruiting, growth—and all the messy sh*t no one warns you about.
Whether you're leading a company, plotting your escape from your 9-to-5, or building something from scratch— pull up a chair, and maybe a strong drink.
The advice is real. The stories are raw.
The takes? Sometimes borderline ridiculous—but always what people need to hear.
This week, Nicole Gray, CTACC and I dive into what it’s REALLY like to become an entrepreneur.
-Not the Insta or FB ad versions.
-Not the “12 steps to freedom” pitch.
-Not the “Buy this course and manifest millions” BS.
Because if starting and scaling a business was that easy… the Kardashians would’ve franchised it by now.
So yeah—follow us, tune in, and welcome to The Ron Table.
We’re not here to sugarcoat it. We’re here to say the stuff everyone else is too scared to post on LinkedIn.
“You want answers?” We think you can handle the truth 😉
 

Ep 9: Success is Built, Not Given: Women Who Lead & Elevate Others

Let’s be real—success isn’t handed out. It’s earned. And no one knows that better than Laura Cole, VP of Staffing & Sales at Exegistics.
Laura’s story isn’t just about climbing the ladder—it’s about rewriting the playbook for leadership and building unstoppable teams. From stepping into staffing by sheer instinct (before she even knew what she was signing up for) to becoming a powerhouse leader who has shaped teams, businesses, and careers, her journey is packed with lessons every business owner, leader, and entrepreneur needs to hear.
Key takeaways from this episode:
Why hiring the right people is the real game-changer for business growth
The power of leadership clarity—because what you talk about is what gets done
How mentors & community shape success (even when they don’t have the official title)
Why women in leadership still have more room to rise—and how to make it happen
Laura has built, rebuilt, and transformed businesses, and she drops some serious wisdom on what it takes to not just lead, but to win.
If you’ve ever questioned whether you’re on the right path, battled imposter syndrome, or struggled to build a high-performing team, this episode is for you.

EP 8 How Email Marketing Can Take You from Bad… to Nailing the Catalina Wine Mixer

How Email Marketing Can Take You from Bad… to Nailing the Catalina Wine Mixer
Email marketing—love it or hate it, it’s still one of the most powerful tools for growing a business. But let’s be real: most people are doing it all wrong—spamming inboxes, getting ghosted, and wondering why their messages never land.
In this episode of Beyond the Bottom Line, we’re cutting through the BS and breaking down what actually works in email marketing today. And who better to join the conversation than Laine Belcastro, the powerhouse behind LNB Digi Marketing.
We’re talking:
The biggest email marketing mistakes killing your open rates
Why a welcome series is the easiest (and most overlooked) way to win your audience
How AI, automation, and personalization can work together—without making you sound like a robot
Why networking and relationship-building still matter (yes, even in a digital world)
And because it wouldn’t be Beyond the Bottom Line without some movie references and laughs, we’re throwing in some Ferris Bueller, Tommy Boy, and Catalina Wine Mixer moments to keep it fun.
Listen now and learn how to stop being just another unopened email in someone’s inbox—because it’s time to level up your marketing game.
 
About Lanie Belcastro:
With nearly two decades of experience in email marketing and digital strategy, Lainey specializes in helping businesses transform their email campaigns into high-converting, automated systems that drive engagement and revenue. From platform audits to full-scale strategy development, she has worked with companies of all sizes to streamline their marketing efforts, optimize deliverability, and create messaging that resonates.
 
Lainey has spent years navigating the evolving landscape of email marketing—adapting to changing algorithms, privacy regulations, and shifting consumer behaviors. Her expertise lies in not just sending emails, but ensuring they get opened, read, and acted on.
 
If your email marketing isn’t delivering, LMB can help untangle the knots
 
LinkedIn: https://www.linkedin.com/in/lainemb/
Website: https://www.LMBDigiMarketing.com.Marketing Audit: https://marketing.lmbdigimarketing.com/email-audit-request

Ep 7 From Boring to Brilliant: Injecting Creativity into Your Recruiting Strategy

Recruiting in 2024 was a mess. Fake job postings, AI screening AI, recruiters ghosting candidates, and hiring strategies stuck in the Stone Age. 2025 isn’t the time for lazy recruiting.
On this episode of Beyond the Bottom Line, I sit down with Kimberly Arin, CEO of Kim Arin Coaching and Adjunct Professor of Creative Thinking at Montclair State University, to tackle the disconnect between recruiters, candidates, and the hiring process. We dive into:
Why recruiting needs a creative overhaul (and how to fix it)
How AI helped AND hurt the recruiting and hiring process
The biggest mistakes recruiters are making today
How to build hiring strategies that attract AND retain the right people
Why belonging matters more than ever in the workplace
The future of hiring, leadership, and business growth
If your recruiting playbook is outdated, you’re losing top talent, engagement, and long-term success. It’s time to ditch the boring and reimagine hiring.
Tune in now—because the future of recruiting won’t wait.
Kim Arin is the CEO and founder of Kim Arin Coaching, a Coaching and consulting business focused on supporting teams and individuals to develop in the most creative ways. Former Chief Talent Officer of a Charter school network in New York City, and was the Executive Director of Staffing and Recruitment for Newark Public Schools. Kim is an adjunct professor at Montclair State University where she designed and teaches a class called Creative Thinking.  Kim is passionate about looking at new and innovative approaches to solving old problems, and completely rejects the phrase "That's the way it's always been done." Her favorite phrase is "What if?"Linkedin: https://www.linkedin.com/in/kimkassnove/website: https://kimarincoaching.com
instagram: @kimarincoaching
art instagram: @death.by.paper.cuts

Ep 6 | More Than a Business: Creating a Legacy Through Culture and Leadership

In this episode of Beyond the Bottom Line, we sit down with Phil and Sara Frassinelli , the dynamic duo behind one of the most culture-driven staffing businesses in the industry. From being laid off in the midst of an economic downturn to scaling a successful staffing empire, they share their journey of resilience, strategic growth, and the intentional culture that keeps their team engaged and thriving.
We dive into the challenges of entrepreneurship, the importance of finding the right leadership balance, and how they’ve cultivated a people-first approach that has set them apart in a competitive market. Whether you're an entrepreneur, a staffing leader, or just someone looking for inspiration on building a strong business foundation, this episode is packed with real insights and no-fluff wisdom.
Tune in and learn what it takes to not just grow a business—but build a lasting legacy.

Ep 5 Training That Works: Delivering What Teams ACTUALLY Need

Training is only as good as the results it gets.
The true measure of effective training is not just getting it done. It is in the outcomes—how it improves performance, solves challenges, and drives growth.
 
I've seen first hand, both being a part of large organizations and then later developing and delivering training for systems and Recruiters.....what good programs look like and how effective training can be done and news flash.... its can't all be Elearning and webinar based! 
When you don't invest in training that is effective for your people.....how do you expect it to work?
This week we are talking in depth about one of the great factors that drives business growth....and that is Training, and I look forward to this conversation and insights with our guest this week.... Beth Messich!
 
About Beth Messich:
Principal and Founder of Beth Messich Coaching and Consulting
Leadership and learning expert with over 15 years of experience in Learning & Development and Talent Management in mature global organizations and start ups
An executive coach trained at Georgetown's Institute for Transformative Leadership
Focused on creating integrated, sustainable solutions that become part of the company culture
 
website: https://www.bethmessich.com
LinkedIN: https://www.linkedin.com/in/beth-messich

Ep 4 Know, Grow, Lead: The Power of Self-Awareness in Business

We’ve all worked in companies, big and small where it can tend to be…chaotic. WhereETS tends to come in is to help update the process, training and recruiting to helporganizations get either back on track or better prepared for the next growth step…andhelping to create that roadmap and training for your people…..but that process allbegins with the leader or owner.
Today’s guest is a very well-established Executive leadership coach and has worked inhigh level roles, very early on, at Uber, Meta and AOL to name a few, and is nowrunning her own high impact coaching company, I am extremely excited to introducetoday’s Guest Molly Deshazo!
Follow Molly on LinkedIn
Check out Molly's website 
Resources
Complimentary intro call to explore coaching 
Assessments to do on your own 
saboteurs (free)
Strengthsfinder 

EP 3 Beyond The Bottom Line: Social Equity and DEI Its Never Too Early To Start MP3

We all know success is not built overnight and comes in different forms.  One thing that I have seen firsthand is the power of social equity and DEI planning and initiatives and the positive impact it can and will have on your business. 
Having a strategy is not only good for your business short and long term but it helps you bring together extremely qualified, high performing individuals, that will have different perspectives to help you build, scale and grow your business very successfully
Join us on this Episode with Carolyn Lawrence.  Carolyn is a social equity expert and consultant that helps organizations drive sustainable growth.
I am really honored to bring you someone who has an amazing and strong background in generating results for start-ups, high growth scale-ups and large global businesses including 10 years as DEI Leader at Deloitte. She’s just celebrating her first year as Founder + Principal of CLEAR PATH
To get in Contact with Carolyn:
LinkedIn: https://www.linkedin.com/in/carolyn-lawrence-619bb16/
Website: www.clcoimpact.com
For early access to our AI strategy bot – which helps organizations find their CLEAR PATH toimpact. Available until the close of 2024 when it becomes part of a subscription model for start-ups.
For early access to Carolyn's strategy BOT:
www.clcoimpact.com/pathfinder-beta

Ep 3 Beyond the Bottom Line Social Equity and DEI its never too early to start

We all know success is not built overnight and comes in different forms.  One thing that I have seen firsthand is the power of social equity and DEI planning and initiatives and the positive impact it can and will have on your business. 
Having a strategy is not only good for your business short and long term but it helps you bring together extremely qualified, high performing individuals, that will have different perspectives to help you build, scale and grow your business very
 
Join us on this Episode with Carolyn Lawrence.  Carolyn is a social equity expert and consultant that helps organizations drive sustainable growth.
I am really honored to bring you someone who has an amazing and strongbackground in generating results for start-ups, high growth scale-ups and large globalbusinesses including 10 years as DEI Leader at Deloitte. She’s just celebrating her firstyear as Founder + Principal of CLEAR PATH
 
To get in Contact with Carolyn:
LinkedIn: https://www.linkedin.com/in/carolyn-lawrence-619bb16/
Website: www.clcoimpact.com
For early access to our AI strategy bot – which helps organizations find their CLEAR PATH toimpact. Available until the close of 2024 when it becomes part of a subscription model for start-ups.
For early access to Carolyn's strategy BOT:
www.clcoimpact.com/pathfinder-beta

Ep 2 Beyond the Bottom Line: The Growth Blueprint: Leveraging Employee Value Prop Early Audio MP3

This week we have a very accomplished guest who brings a very insightful view into EVP or Employee Value prop.  Establishing who you are and what you represent early will give you a leg up not only in your messaging and branding but how you attract, keep and develop your talent from day 1....and build a pipeline for your future.   Join myself and Naomi Titleman Colla as we discuss EVP in Episode 2 of Beyond the bottom line!
 
Here is a little about Naomi:
Founder of Collaborativity Inc., a Toronto-based consultancy that drives progressive talent strategies for today’s evolving work landscape.
Co-Founder of future foHRward Inc., dedicated to improving the future of work through the foHRsight newsletter, podcast, and community for senior HR leaders.
Former VP and CHRO of Amex Canada, where she led the employee experience for ~1,500 employees and supported the Board’s HR Committee.
10 years consulting with Financial Services Institutions and an active board member
Feel free to connect with Naomi on linkedin: https://www.linkedin.com/in/naomititlemancolla/
 
Connect with Naomi for leadership advisory by visiting her website: http://collaborativity.ca
 
Or Follow /subscribe to future foHRward: https://www.futurefohrward.com/subscribe
 
Any questions you'd like for Naomi or I to answer in our next mailbag, feel free to email at: info@elevatetalentsoltuions.net